Ever notice how cities can all look the same?
A number of distinct buildings identify most major cities.
Bot the rest of the buildings could be anywhere from New York to Hong Kong. It’s a fact film companies exploit to reduce their location budgets, but I digress.
This work in progress is a new complex near the Barbican in London.
They are intriguing buildings, beautiful even but they’re not iconic.

Iconic buildings are distinctive, and cry out to be noticed. But I wonder, if you put one of these alone, in the countryside or a desert…
Do you think people would notice them then?